Art Directing MILL London for Schlumberger's SIS FORUM.
Client
SLB
Service Provided
Storyboard Art direction
Live Action
Schlumberger hosted its biggest software event, the SIS FORUM, in Monaco. For this prestigious occasion, five videos were produced, each highlighting one of the company's main software products. The objective was to succinctly convey the functionality of each software in just 1-2 minutes using only visuals. My role in this project was to art direct the renowned agency MILL London, celebrated globally for its exceptional CGI videos. I was responsible for creating storyboards and look & feel images, as well as overseeing the editing and supervising the on-stage shooting.
The feedback was overwhelmingly positive, from Schlumberger's president to prospective clients. Additionally, the videos went viral within the petroleum industry, further amplifying their impact.
Storyboard
My role in the project was pivotal, as I was responsible for the storyboarding process for the videos. This involved translating complex software functionalities into engaging visual narratives. I meticulously crafted each storyboard to ensure a clear and concise representation of the software's capabilities, emphasizing both aesthetics and clarity.
Visibility
The impact of the videos was tremendous, resonating far and wide across various platforms. They quickly gained widespread attention, being showcased not only on the internet but also in offices and at numerous industry events.
Our clients were particularly impressed, praising the videos for their effectiveness and engaging presentation. The positive feedback extended from Schlumberger's president to future clients, underscoring the videos' success in enhancing the company's image and reach within the petroleum industry.
