Branding

SLB Software New Brand Identity

Creation of new branding for all Schlumberger's SIS software.

Client

SLB

Service Provided

Branding
Logos
Product Design

Grid of 20 colorful square icons: top row features five multicolored abstract symbols on gradient backgrounds; the next three rows show blue squares with white two- or three-letter chemical or mineral abbreviations.

Driving Brand Excellence

Revamping the branding for all Schlumberger's SIS software products, totaling over 20 products, was a significant initiative. The project encompassed the creation of a cohesive brand identity across all products, which included developing a brand book, designing logos, icons, color schemes, wallpapers, posters, promotional items, product sheets, banners, brochures, PowerPoint and Word templates, splash screens, CD labels, packaging, banner ads, emails, newsletters, and signatures.

Brand Book

I undertook the creation of a comprehensive Brand Book as part of the rebranding effort. This involved meticulously defining and documenting the new brand identity for Schlumberger's SIS software suite.

The Brand Book served as a definitive guide for internal teams and external stakeholders, ensuring consistency and alignment in the application of the new brand across various mediums such as marketing materials and digital platforms. This initiative was instrumental in solidifying Schlumberger's brand presence and maintaining brand integrity across its diverse range of software products.

Four open brochure pages showing colorful branded icons, buttons with text about knowledge and insight, translucent innovation text overlay, and a blue gradient page titled 'The Natural Next Step.'

Open booklet showing colorful software product cards labeled Petrel 2012, Techlog 2012, Vocet 2012, and Ocean with accompanying text.

Brand Box

I took charge of supervising and designing the Brand Box for the official launch of the new branding initiative. This involved meticulous coordination with printers and various suppliers to ensure the production of high-quality promotional items.

By overseeing every detail of the Brand Box creation process, I ensured that the launch materials perfectly reflected the refreshed identity of Schlumberger's SIS software products, reinforcing our commitment to excellence and innovation across all promotional channels.

Opened and closed software solutions product boxes with icons representing various software features on the packaging.